When you deal with a strong social media campaign visuals (pictures) are the #1 priority and Instagram is a big proof of that. As of of May 2019, 1.5 billion monthly visitors are using Instagram to view and share photos, with 500 million using it in a daily basis. 71% of Instagram users around the globe are under the age of 35.All online audiences - especially the ones below 35 - are used ads and content poping up from everywhere.
When it comes to Search Engine Marketing (SEM), one of the most common issues we face as professionals is choosing what's best for our clients. Adwords or Search Engine Optimization (SEO)? Here is a complete - in-depth – analysis that explains the benefits and disadvantages of each tool.
How to succeed in today's web industryIn my last blog article I described and analyzed the 5 most important factors that someone should consider if he/she wants to have a succesfull website. These rules are personal opinions through my 20+ years experience in this industry and few of them are changing year by year. It's important to understand that these are generic rules for a multi purpose website and that they don't always fit all types of websites or businesses.
Let's take a look now at the other 5 factors:
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I have been involved with the development and consulting of several startups over the last 15 years. Some of them failed, others managed to stay afloat over time. At one point I even had under my command the biggest Portal in Greece, and few of the most traffic generating websites in the gaming industry worldwide.
While that’s not totally relevant I just wanted to back up my claims with some real achievements and experience. Either way, we got the introduction to this article underway – we will try to figure out the good and the bad startup ideas.What this article will not be is another list of things you need to have to create your own startup. You probably can get tons of those from uncle Google, so let’s not be repetitive and try to dig deeper.
This article is going to be more about the factors you need to take into consideration. Launching a startup is actually not that hard, the tricky part is not letting it die.So let’s begin with a clear -and at the same time hard- question:
Why might you fail?
In today's digital age, websites serve as virtual storefronts for businesses. With the rapid advancements in technology, Artificial Intelligence (AI) has emerged as a game-changer for website designers and owners alike. This article aims to shed light on the significance of AI technology for website designers and the tangible benefits that website owners can enjoy by partnering with a company that utilizes AI.
How important are mobile-friendly websites? In today’s market, crucial. The amount of visitors using mobile devices to view websites or search the internet is constantly increasing. According to Emarketer in 2016 “… nearly one in 10 US internet users (11.7%) will go online exclusively through a mobile device,” and that number is expected to rise.
There are probably hundreds or thousands of important steps, and factors that someone should consider if he/she wants their website to be succesful. Succesful means incoming traffic and results. Period.
Through my experience i have came up with some final conclusions as to the most important factors for almost any kind of business or cause:
© The Web Empire LLC
A website landing page is the first page that a user lands on when they visit your website. Statistics are saying that you have less than 5 seconds to grab their attention.
A campaign landing page though is a separate page that is trying to make the visitor take action, such as subscribe to a newsletter, purchase a product, sign up for an event or register to get more info from a business.
Businessess spend thousands of dollars a week on Google AdWords, trying to increase traffic and of course revenue.
The problem occurs when an ad promotes an offer, but clicking on that ad takes a visitor to a website homepage that makes no mention of the offer. This is a lost opportunity to sustain the initial attention and interest of the user.
A very important cost for any serious business website development, is the cost of the licences for the Content Management System. That cost varries from $2,000 up to $100,000 and this is a really considerable amount to start with your expenses. On the other hand there are hundreds of solutions out there, that TWE strongly supports, with similar results and management possibilities, SEO engines, ecommerce, blogging, etc and the most importan with zero CMS cost at all. Let's see what are the options.
Many clients are coming to our company, dissatisfied with their website’s results or under a bad user review. They know their websites can be doing better, but they’re just not sure how.
With more than 18 years of launching and re-launching websites, we have developed many affordable and proven ways to enhance and increase the performance of the sites we work on.
But first, let us define what we mean a better website.
When doing business online, better website - except the results - means:
Apple is one of the most successful corporations of this century. They have been pioneers in the industry, always showing the way for the competition to follow. They have been responsible for revolutionary products like the macbook, iPhone, iPod and the iPad.
More and more consumers are now picking apple products over those of the competition. This has as much to do with superior technology as the ңoolҠfactor that has come to be associated with Apple devices over the years. The tablet market was a creation of Apple and understandably so, they hold most of the market in that segment. In 2012, 63.5% of the devices sold so far in this category were iOS devices. The real war is being fought over in the smart phone market. Even there, Apple holds 32% of the market. That's a very significant number. All in all, 47.04 million iOS devices have been sold so far in Q1, 2012.
The basic rules of Typography is a resubmit from an article of Webdesigner Depot. This article came to my attention few years ago and since then I'm constantly trying to follow all of them.
When someone visits a website you’ve designed, the odds are that they don’t care much about the colors, images or sounds, they’re immediately looking at the text. No matter how many bells and whistles you’ve built into a website, everyone relies on text to accomplish whatever they’re visiting the site to do. That alone should make typography, the art of arranging type, a priority for any web designer.
In this article we take a look at 10 easy rules to keep in mind when designing your next web project.
