The Web Empire Blog

New York May 5th, 2022 -

The Web Empire has been selected for the 2022 Best Developers in Yonkers Award in the Web Development and Web Design category by the Expertise.com program.

Each year, the Expertise.com program identifies all the potential providers in a community. They use public databases and customer referrals to collect an exhaustive list of local businesses, checking their availability and service areas. They look for Accreditations, Awards, and Licenses and they validate each business' qualifications. They know which professions require a license or certification to operate in the area, and they find providers who have gone above and beyond to educate themselves in their area of expertise. In addition, they analyze review data from public records and information to determine each provider’s reputation. Every provider is analyzed based on the number of professional databases reviewing them, their average review score, and the volatility of their ratings.

Expertise.com identifies the experience of each participant too. After their screening processes, they select their finalists based on a provider’s primary area of expertise, the variety of services they offer, and their years of experience. Finally, in order to check each business's professionalism, they do mystery shopping! Their shoppers call each company, identifying themselves as potential customers, to gauge knowledgeability, friendliness, and professionalism.

When you deal with a strong social media campaign visuals (pictures) are the #1 priority and Instagram is a big proof of that. As of of May 2019, 1.5 billion monthly visitors are using Instagram to view and share photos, with 500 million using it in a daily basis. 71% of Instagram users around the globe are under the age of 35.All online audiences - especially the ones below 35 - are used ads and content poping up from everywhere. A busy instagram feed starts to look like an endless blur and have the opposite results of what you should expect.

Choose carefully the images and the accompanying text that goes along. Visitors and potenial customers have to be intrigued in order to dig further. According to the latest 2019 statistics. 65 percent of users take some kind of action after liking a post on Instagram, such as visiting a website, shopping or at the minimum searching online results.

When it comes to Search Engine Marketing (SEM), one of the most common issues we face as professionals is to choose what's best for our client. Adwords or Search Engine Optimization (SEO)? Here is a complete - in depth – analysis that explains the benefits and disadvantages of each tool. We provide real-life examples with cost comparisons and teach everyone when these two can be used together or separately, depending on your business and marketing goal.

What is AdWords

AdWords is part of Google AdSense. The advertising platform that serves millions of businesses across the globe, for more than 15 years, and brought Google (Alphabet INC) to today's market position. Google is one of the top 10 most powerful and wealthy companies in the world, with profits getting close to 1 trillion dollars. Guess where this money is coming from? Well, the main revenue source is Google Ads, or Google Adwords. Whenever you type something on Google in search of a restaurant or a doctor nearby, the ads that appear on the top 3-4 results and on the bottom and at the side, and, and, and...pfff all these are paid ads. A business paid from $1/click up to $150/click in order to appear in that position and gain from your click. Regardless though if you are going to do business with them or not, Google gets their precious money. Sounds bad? Well, it isn’t and let's see why:

How important are mobile friendly websites? In today’s market, crucial. The amount of visitors using mobile devices to view websites or search the internet is constantly increasing. According to emarketer in 2016 “… nearly one in 10 US internet users (11.7%) will go online exclusively through a mobile device,” and that number is expected to rise.

This means that if you want your business to be viewed, especially in service industries such as restaurants and hair salons, then you need to have a mobile friendly website or risk losing customers.

On April 21^st 2015 Google changed the way their search engine ranks websites.

A website landing page is the first page that a user lands on when they visit your website. Statistics are saying that you have less than 5 seconds to grab their attention.

A campaign landing page though is a separate page that is trying to make the visitor take action, such as subscribe to a newsletter, purchase a product, sign up for an event or register to get more info from a business.

Businessess spend thousands of dollars a week on Google AdWords, trying to increase traffic and of course revenue. 

The problem occurs when an ad promotes an offer, but clicking on that ad takes a visitor to a website homepage that makes no mention of the offer. This is a lost opportunity to sustain the initial attention and interest of the user.