BQE Fitness: A smart, scalable website for the largest facility in NYC

BQE Fitness is a health club and fitness community centrally located on the borders of Woodside, Astoria, Jackson Heights, and Elmhurst. Their completely renovated 45,000+ sq ft facility is inviting, and inspiring and includes state-of-the-art equipment, a multitude of classes, a basketball court, a boxing room, an aerobics studio, strength & conditioning section, individual circuit training rooms, a Café – Juice Bar, and ample parking. 

BQE Fitness reached out to us, to establish a new website as their major tool for lead generation. Our team of digital marketers and developers crafted a complete digital solution for them, that could turn leads into loyal clients, with sophisticated back-end tools for booking, many payment methods, and decision-making metrics for their audience.

The Challenge

Since this is a very large gym, the local targeting expands to many areas in an already overcrowded environment with high competition. In addition, all of the gym services needed to rank on the first page of Google, Yahoo, Alexa, and Siri, including the basketball court, their restaurant, personal training, and several others. The structure of the website and the framework that it was designed, needed to be flexible for now and for the future, due to many custom design pages and functions. 

The Approach

Technology and vendors nowadays offer many solutions to such complicated projects, without any need to overcome your budget. We designed everything flexible and expandable enough to accommodate the future growth of the business and its services. All parent and future service offerings can be integrated easily, without the need for extreme development costs. The branding, marketing, UX experience, and even the performance of the website are obvious from the first visit. The new website fulfilled every requirement and beyond, providing great experience for the first-time visitor and enormous exposure for the business.