Tuesday, 19 June 2012 12:15

Carnival of Love

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Objectives

Carnival of Love Foundation is a non-profit organization dedicated to raising awareness and funds to support the health and well-being of children. They had a well designed website, but there were many major mistakes and lacked information regarding what they do.

What we've done:

The most important factor for a website to succeed is the S.E.O. Carnival of Love couldn't be found in search engines. When someone  looked for a foundation in N.Y. or Queens they never found this website. So the first thing we had to take care of  was the Search Engine Optimization. We then had to create a more user friendly and better organized layout. These type of websites have to show what they do straigtaway and make very clear to sponsors and donators how funds will be used. They also have to have a very powerful social media plan, so to be able to share their events and stories.

In addition we created a custom system for presenting sponsors according to their donation amounts.

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