Wednesday, 21 November 2012 11:31

The Little Soap Shop

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thelittlesoapshop

Objectives

The Little Soap Shop - as the name indicates - is a tiny shop in Astoria, NY.

The owner is passionate about her work and produces everything by hand on location, delivering excellent natural products for her clients. 

 

When Vivian first came to us she initially wanted a simple ecommerce solution. After dicsussing and analyzing her business goals, we came to some interesting conclusions in regards to the market of natural and hand-made products, and how she can drastically increase sales and profit. 

Out team designed a really unique and modern layout, with an emphasis on the products and history of the shop. We used many new techniques here, including HTML 5 and typography across the website. We created a simple - but powerful - ecommerce system with paypal as the gateway for transactions. We also trained the owner to be able to change and update products and prices. In addition we did a great S.E.O. and indexing to the major search engines, and changed the logo to give it a more modern look.

Results

The old website was receiving less than 300 hits on a monthly basis, many of them outside of U.S. . With the new design hits jumped to 2,500 / month from within the U.S. . Sales through the eshop  almost doubled and in store sales went up by more than 30% due to customers discovering the business through the web site.

In addition to this, thelittlesoapshop.net is now hosted on TWE's server, providing significant savings in comparison to what the owner was previously paying.

Additional Info