Monday, 10 February 2014 19:54

Aplez Local Coupons & Deals Featured

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Objectives

The Aplez.com website was a very complicated redevelopment project of a pre-existent website. This web based business had a large amount of technical issues with their 2 previous websites and what started as just an SEO project, ended with a completely new website. The specific project is a great case study.

What it's about

The moto of the website is 'Always Pay Less Everywhere', and it was a simple coupon announcement system for local businesses, but the old website suffered from so many issues that it was impossible to even list them all. A small portion of them include the following:

  • Incredibley slow load speeds; above 30s to load for the first time
  • Poor utilization of images and lack of clarity
  • Completely missing embedded SEO systems and no organic results - owner had to pay Google ads
  • Negative user experience interface
  • Wrong utilization of cookies
  • Review systems that drove users onto a competitive website
  • Many - more than 100 - development errors and misconfigurations of WordPress causing constant issues with the search engines & social media

What we did

To get the full image, here is an example of the old home-page and the new one (click for larger images):

aplezoldhomepagesmall apleznewhomepagesmall

Obvious differences:

  • 40% wider design
  • Logo was redesigned
  • Menu now includes the main portions of the website
  • Main wide - slideshow for paid advertising from businesses
  • 3 columns under the slideshow with many user options, including local - geo-ip-activated - deals & offers
  • Custom made article system with local news, editor picks, events & interviews. Articles now support comments directly from social media, such as Facebook, twitter & Google+
  • 4 different layouts for mobiles, tablets, normal & wide screens
  • Consistent 'clean' design & coloring across the whole website
  • Auto translation for 8 languages

Not so obvious differences:

  • State of the art - custom made - Search Engine Optimization
  • Clean Typography system
  • Very fast website (92/100 Yspeed results)
  • Strong indexing system
  • Custom made advanced search
  • Custom made Search Engine with a combination of options, such as distance, area, business type, deal, savings, etc
  • Auto-pay & easy management system for the business owners with complete administration privileges
  • Crispy-clean image system

Web Software & Configuration

For the final results that you see we had to combine 13 different commercial software and 10 free GPL3 licences, to create a complete custom solution for this complex project. Amongst others, there is a software for newsletters, facebook auto-posting, blogging system, facebook log-in, business listings, business reviews, image calibration, multi-share capabilities, email for business owners, registration, reservation systems, payment system, embedded Google map system, advanced database optimization, community system, events system, rss and multi-marketing software.

Results so far

Below you can see the infograph after the first month of the redevelopment:

aplezinfographic

Update May 2nd 2016

The Web Empire is pleased to announce that we received the 2016 Hermes Creative Platinum Award for aplez.com website (Category: Website Elements - Professional Services). This project earned top honors amongst major international brands and leading Fortune 500 companies.
“Our web design company continues to excel at creating effective and best-in-class results. With consistency in progress and growing achievements we are helping our clients increase their brand visibility and presence in the industry,” states John Varsamis, CEO of The Web Empire. “I am absolutely thrilled with the continued success our team has achieved over the last twelve months. To receive a total of 4 awards across this year in international competitions is no small feat and an accomplishment for which I am exceedingly proud.”.

hermesplatinum2016

About the Hermes Creative Awards

Hermes Creative Awards is an international competition (since 1995) for creative professionals involved in the concept of writing and design of traditional materials and programs and emerging technologies. More than 160,000 entries comes from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital creators and freelancers. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production, web and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.
(Source: http://www.hermesawards.com/)

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