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Monday, 02 February 2015 11:19

Melrose Ballroom

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Objectives

Melrose Ballroom is one of the best NYC's event venues. Famous for the live performances, Melrose Ballroom offers a series of services which includes wedding & corporate events, sweet sixteen & bar mitzvah, specialized menu and many more on their unique 3 levels facility.

Their old website was suffering of major technical mistakes including wrong alignment of the images and text, it wasn't cell phone friendly, there were multiple errors in the content and all these were adding to the slow perfomance and incorrect Search Engine Optimization. 

What is it about

Melrose Ballroom is the perfect setting for any event. The space features street-level access, valet parking, coat check, hydraulic and independently adjustable stage system, customized lightning, full range line array loudspeakers and 40 feet video wall creating one of the most sophisticated facilities in New York. Clients have access to our in-house event planners and full service amenities such as catering & design services, but are also welcome to bring in their favorite vendors. The space itself is an architectural gem boasting beautiful artwork and elegant atmosphere, meanwhile maintaining a facade well suited for any corporate, non-profit or private event. Their website offers a complete ticketing system, event announcement, social media apps, multiple analysis for the different capacities (3 levels), photo gallery, contact forms and step by step directions of how to get there.

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What we did

Our team came up with a nice & clean layout based on their original colors, ephasizing from the 1st paragraph the major abilities of the venue, the flexibility of the multiple levels and the hi-end infrastructrure including the largest display LED display in the US. Ticket functions were moved in a separate page embedding inside the website the ticketfly's app and finally we did a state of the art custom SEO which is maintained in a monthly basis and generates constantly new traffic and visitors.

  • Clean design for both desktops and mobiles
  • Branding for social media
  • Complete Event system 
  • Embedded Ticket Fly App
  • Multiple social tools and app's
  • Speed optimization
  • Custom SEO per page
  • Training

Web Software & Configuration

What looks simple, most of the times isn’t. On this website we had to use 8 different commercial software programs and 9 free GPL3 licenced software to create this nice and clean looking website.

Results so far

At the end of the 3rd month website is up by 145% in traffic. Melrose Ballroom appears on the 1st page of google for multiple keywords searching, including all the major ones.