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Website Designs - Portfolio Best of New York https://www.thewebempire.us Fri, 26 Feb 2021 20:21:16 -0500 en-gb Matrix Fitness Club https://www.thewebempire.us/item/13-matrix-fitness-club-web-design.html https://www.thewebempire.us/item/13-matrix-fitness-club-web-design.html Matrix Fitness Club

Objectives

The owners of Matrix Fitness Club asked us to completely re-design the old website, and emphasize social marketing. We took this a step further, and added many features such as the schedule system for group classes, shot & edited all the needed photos of the club - with a very artistic look as can be seen - recorded a video of the special youth program they offer and created a state of the art marketing tool for their business. We also designed a more modern and clean logo, and rebranded the whole tag from "Fitness Club" to "Fitness Club - Personal Training Center". 

Results

After only one month of being live the new website increased traffic by 245% and pageviews by 788%. The Search Engine Optimization we did was also was a great addition, instead of only 22 results on Google, matrixfitnessclub.com now has more than 350 results due to the right keywords used for search engines. 

Services we provided:

  • Website Design
  • Photography & Editing
  • Video taping & Editing
  • Web Marketing Strategy
  • Logo re-design
  • Web Applications
  • Social Media creation & strategy
  • Website Hosting
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john.varsamis@thewebempire.us (John Varsamis) Web Design & Development Portfolio Sat, 10 Mar 2012 10:43:46 -0500
Club Fitness New York https://www.thewebempire.us/club-fitness-ny.html https://www.thewebempire.us/club-fitness-ny.html Club Fitness New York

Objectives:

The general manager of the well known gym of New York City, came to The Web Empire with four major goals in mind: usability, marketing, search engines results and informational needs. We provided a complete website redesign, a custom-built content management system, search engine optimization and many different applications for better viewing experience.

Methodology

The Web Empire team began the process by fully understanding the client's needs, and by researching the local competition. There were many difficulties that clubfitnessny.com users were facing with the old site. These included incorrect design and a lack of information for the public. During the analysis process we created a specifications document with the whole website planning phase, a timetable, and made the project management viewable by the client. We essentially created a complete web-business plan for the new clubfitnessny.com.

Our design team created the layout on paper, illustrating the vision of their plan. Major targets were to show potential customers what Club Fitness NY could offer them, as well as the different products and sessions available. For that reason we had to create many different web pages for each class, and to show the resources available within the 40,000 sq.foot space of Club Fitness NY.

Our development team also used a content management system to fulfill the project's goals. The entirely customized open-source back-end allows the Club Fitness NY team hundreds of operations, including content editing, image editing, announcements, events management and much more. Among these options are:

  • Complete database with registered users
  • Complete Newsletter system with different categories
  • Event management system
  • Schedule of classes
  • Database for trainers with their bios
  • Banner system with special offers
  • Testimonials system
  • Social Marketing
  • Reputation Management and Marketing
  • Many different Slideshows and image Galleries
  • Youtube channel

After the redesign, our team started the search engine optimization and online reputation management campaign. We found during our research that clubfitnessny.com wasn't receiving any amount of traffic from the search engines, with the exception of the name "club fitness ny". Of course most of the people searching where already clients, which in combination with the very few (22) results on Google, the resulting incoming traffic and world ranking of the website was very low. We created high quality content, combined with video and information from open-source websites, to increase the ranking of the website over time.

Results

Immediately after re-launching the website, dramatic improvements were visible.

  • Bounce rates on the homepage decreased by 75%
  • Organic, non-branded search engine traffic increased by 1100%
  • Clubfitnessny.com now appears in 2,050 google results instead of the 22 before 
  • Clubfitnessny.com ranks on page 1 of Google for over 12 keyword combinations (October 1st 2011)
  • According to the website owner, the amount of incoming clients from the internet tripled immediately

*Update August 2015: So far, clubfitnessny.com is ranked #1 on all search results in their area regarding fitness, gym and similar activities. Traffic is above 100K in a yearly basis and generates hundreds new members directly from the web.

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alfredmorrick@hotmail.com (Alfred Morrick) Web Design & Development Portfolio Mon, 28 Feb 2011 20:12:00 -0500