Geofencing marketing is a powerful tool for businesses looking to increase their visibility and reach in their local area. By using this strategy, businesses can deliver personalized messages to potential customers based on their location, increasing engagement and driving sales. The benefits of geofencing marketing include increased visibility, personalization, higher engagement, better ROI, and competitive advantage. While geofencing marketing can be beneficial for many types of businesses, some are particularly well-suited for this strategy, including restaurants, retailers, service-related businesses, events, real estate, and travel companies.
What exactly is Geofencing SEO?
Geofencing marketing is a location-based advertising strategy that allows businesses to reach customers in specific geographic areas. This service has become increasingly popular in recent years due to the rise of mobile devices and the ability to target customers based on their location. In this article, we will discuss why someone should have geofencing marketing as a service, the benefits of using it, and which types of businesses are gaining from it.
Why Someone Should Have Geofencing Marketing
The primary reason someone should have geofencing marketing as a service is to increase their business's visibility and reach in their local area. By using this strategy, businesses can target potential customers in specific locations and deliver personalized, relevant messages to them. This can help businesses build brand awareness, increase engagement, and drive sales.
Another reason someone should have geofencing marketing as a service is to gain a competitive edge over their competitors. Geofencing allows businesses to target customers who are in close proximity to their competitors and entice them to come to their business instead. This can be especially effective for businesses in highly competitive industries, such as restaurants or retail.
The Benefits of Geofencing Marketing
There are several benefits of using geofencing marketing as a service, including:
Increased Visibility: Geofencing allows businesses to reach potential customers in specific locations, increasing their visibility and reach.
Personalization: By delivering personalized messages to customers based on their location, businesses can create a more engaging and relevant experience for them.
Higher Engagement: Geofencing can increase engagement by delivering targeted messages to customers when they are in the right mindset and location to take action.
Better ROI: Geofencing marketing can provide a better return on investment (ROI) than traditional advertising methods by targeting customers more effectively.
Competitive Advantage: Geofencing can give businesses a competitive edge over their competitors by targeting customers who are in close proximity to them.
Example of a client: 1st image position on local results before we start and 2nd image position after 60 days:
Types of Businesses Gaining from Geofencing Marketing
Geofencing marketing can be beneficial for a wide range of businesses, but some are particularly well-suited for this strategy. These include:
Restaurants: Restaurants can use geofencing to target potential customers who are in close proximity to their establishment and deliver personalized offers to entice them to come in.
Retailers: Retailers can use geofencing to target customers who are in shopping areas or malls and deliver personalized promotions or discounts to encourage them to visit their stores.
Events: Events can use geofencing to target potential attendees who are in the surrounding area and deliver relevant information, such as schedules or directions, to encourage them to attend.
Real Estate: Real estate agents can use geofencing to target potential homebuyers who are in the area and deliver personalized information about properties that match their criteria.
Travel: Travel companies can use geofencing to target potential customers who are in popular tourist areas and deliver personalized offers or information about local attractions.
- Services: Plumbers, gardeners, construction companies, and anything related to the service at-home industry.
How it works:
Geofencing marketing is a separate service that works with a Search Engine Optimization service. Ads to search results that are area based. i.e. if you are on a zip code XXXXX and you have SEO, then your business should come on the first page of Google, right? But if someone searches for exactly the same service 2 miles away and the zip changes to XXXXY, then your business doesn't appear. This is exactly what geofencing does, resolves this problem by providing custom results in other areas for your services. This is done by complex algorithms and article generation for your website, targeting the audience in a specific area.
Real Results: You can identify the geolocation of your clients with Google Analytics Data:
Cost of a Geofencing Service:
We are offering multiple packages that can help your business. Monthly costs for a geofencing strategy are based on your local competition and industry. To get a free estimation for your business marketing, just get in contact with our experts.