Mobile First Website Design
Changes in the industry that you should know:
The use of mobile phones has become the main platform used by a majority of users across the U.S. as a communication medium (especially ages 15-50). According to the latest statistics there are more people who communicate through SMS than there are through email, and there are more people who own a mobile phone than credit cards or computers.
Naturally, this has led business owners to try and tap into this market. The main viable avenues which have gained a lot of popularity in the recent past are mobile applications (apps) and mobile-optimized websites. This has led to a debate in some circles, on which method is better, especially if you intend to use only one.
Since July 1st 2019, mobile-first indexing was enabled by default for all new websites (new to the web or previously unknown to Google Search). For older or existing websites ranking and indexing was switched to mobile-first indexing. Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page's content when evaluating the relevance of a page to a user's query. Since the majority of users now access Google Search with a mobile device, Googlebot primarily crawls and indexes pages with the smartphone agent going forward.
But it's not only Google. The same goes for all the major search engines, including Bing, Yahoo, Alexa, Siri, Cortana, ask, etc. Any business that wants exposure needs to think first the mobile experience and secondary the desktop version.
The convenience of using the internet on a mobile phone is unparalleled. Mobile devices provide instant access to information, services, and social connections from anywhere, enhancing productivity, entertainment, and communication on the go.
Nine out of Ten
The number of people accessing the internet through mobile devices in the US varies over time. In 2022, a significant majority of the US population, estimated at over 91%, use mobile devices to access the internet for various purposes. This trend continues to evolve as mobile technology advances.
Mobile-first design is essential for website performance. It ensures faster loading times, optimal user experiences, and better SEO rankings. With the growing mobile user base, this approach is key to retaining visitors and achieving online success.
Screen Size Relative
Responsive design is vital for all screens as it adapts a website's layout and content to various devices seamlessly. This ensures a consistent user experience, better accessibility, and broader audience reach, irrespective of screen size or type.
Mobile users are crucial for conversions due to their growing numbers and convenience. With the rise of smartphones, mobile users can make quicker decisions and purchases on the go, leading to higher conversion rates and increased business success.
GPS, paired with location-based marketing, offers businesses a powerful tool to engage mobile users. This technology enables personalized, timely promotions, helping companies target potential customers based on their real-time, geo-specific preferences, leading to increased conversions and customer satisfaction.
Website Design for Mobile Targeting
In all our web design projects, we prioritize a mobile-native approach. Our designs encompass various screen views to ensure consistent content across devices.
Since 2014, we've embraced responsive technology, and since 2020, we've customized mobile views for different devices and resolutions.
This approach enhances marketing and user experience, eliminating issues like empty spaces, endless scrolling, or zooming in for readability. The outcome is a clean, readable layout compliant with search engine guidelines.
What is Responsive Web Design?
Responsive web design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes from minimum to maximum display size. Recent work also considers the viewer proximity as part of the viewing context as an extension of RWD. Content, design, and performance are necessary across all devices to ensure usability and satisfaction.
A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the @media rule, in the following ways:
The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels or points.
Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing element.
Media queries allow the page to use different CSS style rules based on the characteristics of the device the site is being displayed on, e.g. width of the rendering surface (browser window width or physical display size).
Responsive layouts automatically adjust and adapt to any device screen size, whether it is a desktop, a laptop, a tablet, or a mobile phone.
Responsive web design has become more important as the amount of mobile device users have come to account for more than half of total internet traffic. In 2015, for instance, Google announced Mobilegeddon and started to boost the ratings of mobile-friendly sites if the search was made from a mobile device. Responsive web design is an example of user interface plasticity.
What is the cost of a mobile website design?
The cost of a mobile-friendly or mobile-first website design is exactly the same in most cases as a desktop website design. Smart techniques and specific software are taking care of most of the hard work that was required a few years back in order to have the correct layout. There is custom work involved in very few cases that we would like i.e. to hide a piece of repeated information from the user.
A nice example is on our own website: If you browse it from your desktop or from a large tablet you will notice the sidebar with the secondary menu, the blog links below, and some additional banners. This content though is hidden from a mobile device or even from a small tablet, in order to save space and at the same time to reduce the bandwidth usage for our visitors. We take into consideration the fact that the users are paying for these megabytes of data every time plus the realization that they want their content fast (still most mobile networks are slower than a cable connection) and through this strategy, we manage to give them perfect experience on the mobile and a little different - with more content - on the desktop.
What we can do for you:
The Web Empire can create the right solution for your mobile-first strategy. Either if you have a website now or you plan to create one, we can analyze what your needs are according to your target market, your products or services, and how possible it is to transform your whole vision into a mobile eye-catching solution.
Our awarded website design services are always results-driven, focusing on providing the best results for you and your business.