Mobile Website Design

Mobile Website First

Changes on the industry that you should know:

The use of mobile phones has become the main platform used by a majority of users across the U.S. as a communication medium (especially ages 15-50). According to the latest statistics there are more people who communicate through SMS than there are through email, and there are more people who own a mobile phone than credit cards or computers.

Naturally, this has led business owners to try and tap into this market. The main viable avenues which have gained a lot of popularity in the recent past are mobile applications (apps) and mobile-optimized websites. This has led to a debate in some circles, on which method is better, especially if you intend to use only one. 

Since July 1st 2019, mobile-first indexing was enabled by default for all new websites (new to the web or previously unknown to Google Search). For older or existing websites ranking and indexing was switched to mobile-first indexing. Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page's content when evaluating the relevance of a page to a user's query. Since the majority of users now access Google Search with a mobile device, Googlebot primarily crawls and indexes pages with the smartphone agent going forward.

But it's not only Google. The same goes for all the major search engines, including Bing, Yahoo, Alexa, Siri, Cortana, ask, etc. Any business that wants exposure needs to think first the mobile experience and secondary the desktop version.

Awarded Design for responsive technology used in a Greek Hotel

Website Design for Mobile Targeting

When comes to any website design project, our company uses since 2011 100% native approach for mobile devices. All of our website designs included at least 3 different layouts (nowadays more than 11!) in order to create same or similar views for the same content for different devices. Since 2014 we start using responsive technologies and since 2020 gone even deeper to complete custom mobile views for multiple devices and resolution. That means that any website can now have different views, fonts, designs, graphics, images and content based on the device. This is the best approach for marketing and user experience. No more huge empty spaces, infinite scrolls or zoom in for reading. The final result is a crispy clean layout, easy to read, compatible with the rules that search engines are asking and the local regulations for each state that our clients are asking (yes, there is that too...).

What is Responsive Web Design?

Based on an article from WikipediA, responsive web design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes from minimum to maximum display size. Recent work also considers the viewer proximity as part of the viewing context as an extension for RWD. Content, design and performance are necessary across all devices to ensure usability and satisfaction.

A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the @media rule, in the following ways:

  • The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels or points.
  • Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing element.
  • Media queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, e.g. width of the rendering surface (browser window width or a physical display size).
  • Responsive layouts automatically adjust and adapt to any device screen size, whether it is a desktop, a laptop, a tablet, or a mobile phone.
  • Responsive web design has become more important as the amount of mobile device user has come to account for more than half of total internet traffic. In 2015, for instance, Google announced Mobilegeddon and started to boost the ratings of mobile-friendly sites if the search was made from a mobile device. Responsive web design is an example of user interface plasticity.

What is the cost of a mobile website design?

The cost of a mobile friendly website design is exactly the same in most of the cases with a desktop website design. Smart techniques and specific software are taking care most of the hard-work that was required few years back in order to have the correct layout. There is custom work involved in a very few cased that we would like i.e. to hide a repeated information from the user.

A nice example is on our own website: If you browse it from your desktop or from a large tablet you will notice the sidebar with the secondary menu, the blog links below, and some additional banners. This content though is hidden from a mobile device or even from a small tablet, in order to save space and at the same time to reduce the bandwidth usage for our visitors. We take in consideration the fact that the users are paying for these megabytes of data every time plus the realization that they want their content fast (still most of the mobile networks are slower than a cable connection) and through this strategy we manage to give them perfect experience on the mobile and a little different - with more content - on the desktop.

Desktop screen high resolution with sidebarResponsive mobile phone without sidebar


What we can do for you:

The Web Empire can create the right solution for your mobile strategy. Either if you have a website now or you plan to create one, we can analyze what your needs are according to your target market, your products or services and how possible it is to transform your whole vision into a mobile eye-catching solution. You can choose, after beign given specific examples, if you will create a new mobile website and even an app to support it.

Our awarded website design services are always results driven, custom made and focusing on providing the best results for you and your business.