Shopify is an ecommerce platform that you can use to build your store both online and offline. Store owners use Shopify. It allows you to sell both online with your own website and/or in person with Shopify POS.
In order to better understand Shopify, let us take a look at some information provided by its own developers.
Features
Storefront
- 70+ professional themes
Themes created by world-renowned designers like Happy Cog, Clearleft, and Pixel Union - Brand and customize your online store
Every template comes with its own intuitive settings so you can quickly and easily customize every facet of your storefront. - Mobile commerce ready
Your online Shopify store includes a built-in mobile commerce shopping cart. Your customers can browse and buy from your store using any mobile phone or tablet. - Edit HTML and CSS
You have full access to the HTML and CSS of your store, making it easy to customize every aspect of your website. - Your own domain name
Use your own domain name, or purchase one through Shopify. - Full blogging platform
Publish and categorize articles, create lookbooks, encourage discussion, and moderate comments on your Shopify blog. - Web-based website builder
Host your entire website on Shopify. Your online store comes with a full-featured content management system.
Shopping cart
- Free SSL certificate
Every Shopify store includes a free 256-bit SSL certificate. All pages, content, credit card, and transaction information is protected by the same level of security used by banks. - Automatic carrier shipping rates
Receive automatic shipping rates from major shipping carriers like UPS, USPS, and FedEx. - Accept credit cards with Shopify
You can accept Visa, Mastercard, Discover, and American Express the minute you launch your shop. You'll get a low credit card rate and no hidden fees. - Abandoned checkout recovery
Recover lost sales by automatically sending an email to prospective customers with a link to their abandoned shopping carts, encouraging them to complete their purchase. - 100 payment gateways
From bitcoin to PayPal to iDEAL, Shopify integrates with over 100 external payment gateways from around the world. - Flexible shipping rates
Set up shipping rates by fixed-price, tiered pricing, weight-based, and location-based rates. - Offer free shipping
Improve your average order size by offering free shipping to your customers. You can choose the price point at which free shipping applies. - Automatic taxes
Based on your location, Shopify will automatically handle major country and state tax rates. - Multiple languages
Your online store checkout comes in 50+ languages, and you can always translate your store's theme to suit your needs.
Store management
- Customer profiles
Learn more about your customers and their shopping habits. Find their contact info and order history at a glance. - Dropshipping
Shopify integrates with apps like Ordoro, Inventory Source, and eCommHub, making it easy to set up your dropshipping business. - Customer accounts
Encourage repeat shopping by enabling customer account creation at checkout. Your customers can also check out as a guest without creating an account. - Refunds
Refund some or all of an order to the payment method used. Your inventory is updated automatically. - Customer groups
Categorize and export customer lists based on location, purchase history, and more. - Manage on the go
Use the Shopify app on your smartphone to update your store, manage inventory, fulfill orders, and contact a customer. - Fulfillment centers
Connect to fulfillment solutions such as Shopify Fulfillment Network, Amazon, Rakuten Super Logistics, and Shipwire, or set up a custom fulfillment solution. - Email templates
Customize your automated store emails with the design and language you want. - Order fulfillment
Capture payments and fulfill orders right from your phone. Send shipping notifications from the post office.
Marketing & SEO
- Search engine optimized
Help potential customers find your store using search engines. Shopify supports SEO best practices like customizable H1, title, and meta tags. - Google Ads credits
You'll get $100 towards Google advertising if you spend $25 with Google. - Generated sitemap.xml
Your sitemap.xml is automatically generated with your products, webpages, and blog posts. - Product reviews
Engage your customers and encourage sales with the option to leave SEO-friendly product reviews on your website. - Discounts
Boost sales and customer loyalty by creating highly targeted discount codes and Buy One, Get One promotions right from the Shopify admin. - Sell on Facebook
Your Facebook fans can browse your products and make a purchase without leaving Facebook. - Gift cards
Your customers are able to purchase a gift card for someone from your store, or you can use gift cards as store credit. - Social media integration
All Shopify websites include social media integration, such as Pinterest, Instagram, Facebook, Twitter, and Tumblr.
Products
- Inventory management
Manage your entire inventory with Shopify. Track stock counts, and automatically stop selling products when inventory runs out. - Digital products
Customers can order and download your digital products right from your online store. - Product variations
Offer different variations of your products, such as multiple sizes, colors, materials, and more. Each variation can have its own price, SKU, weight, and inventory. - Import/Export
Import or export your products using CSV files, or one of Shopify's importer/exporter apps. - Product organization
Organize products by category, type, season, sale, and more. Use smart collections to automatically sort products based on vendor, price, and inventory level. - Unlimited products
There's no limit to the number or type of products you can sell in your online store. - Multiple images
Add multiple images for your products, so you can show off your product from all angles. - Video & 3D Support
Add, manage, and display video and 3D assets on product pages easily, all from your admin. - SEO product tags
Optimize your product pages for search engines with product specific meta tags, titles, and URL handles. - Subscriptions
Secure recurring revenue by offering subscriptions. Installing a Shopify-integrated subscription app ensures you can manage it all from one place.
Web hosting
- Unlimited bandwidth
You'll never be charged based on the number of visitors or traffic to your store. - SSL certificate
Your online store includes a 256-bit SSL certificate to keep your customers' information and business data secure. - Email forwarding
When you buy a domain name with Shopify, you receive unlimited email forwarding. Create email addresses like This email address is being protected from spambots. You need JavaScript enabled to view it.. - Instant upgrades
All Shopify updates are automatic, so you'll receive the latest features immediately, without any hassle. - Level-1 PCI compliant
Shopify is level-1 PCI compliant, so you don't need to worry about the security of your customers' credit card data.
Analytics
- Dashboard
An actionable dashboard of your sales, orders, and traffic helps you make the right choices for your business. - Google Analytics
Google Analytics works with your online store, so you can track sales, visits, and referrals. - Product reports
Analyze and gain insight into your store's growth. See which products are selling—and which ones aren't. - Traffic/Referral reports
See where your visitors come from, and how they found your online store. - Export reports
Reports can be exported for further analysis in your favourite spreadsheet tool, or can be sent to your bookkeeper or accountant.
Mobile App
- Order fulfillment
Fulfill one or multiple orders with just one click, making your daily order management a breeze. - All your data synced with Shopify
Your products, inventory, orders, and customers are automatically synced between the Shopify app and your online store. - Mobile dashboard
Quickly see items that need your attention, and track trends in your business. - Manage inventory
Add products, take a product photo, change a price, or manage inventory – all from your phone. - Email or call customers
Look up customer profiles and instantly reach out through email or phone.
24/7 support
- Dedicated support team
The Shopify support team is available 24 hours a day, 7 days a week, by email, live chat, and phone. - Discussion forums
Get involved in our community discussion forums and take part in conversations about marketing, accounting, and more. - Shopify Help Center
Find commonly asked questions, user guides, and tutorials in the Shopify Help Center. - Shopify Compass
Everything you need to know about selling online. You'll find ebooks, video series, webinars, and much more. - Shopify Experts
Work with a Shopify approved ecommerce designer, developer, or marketer who can help make your online store a huge success.