Search Engine Optimization
You want results with S.E.O. services?
We know the world is different today - only the best will survive and grow. This means you need the most skilled, most innovative and trusted experts on your team -- because there is no room for mistakes with your search marketing.
Our team of Search Engine Optimization experts doesn’t just think differently, we remain the go to team for the toughest assignments in the industry – and we deliver results! Every dollar you spend for S.E.O. matters and your search marketing must yield maximum ROI, with solid, measurable business growth -- or else your company loses money and valuable time.
What can an S.E.O. company or a digital marketing agency offer you for local S.E.O.?
The answer is simple: potential customers.Search Engine Optimization (SEO) is the practice of optimizing various elements of a website to improve its visibility and ranking in search engine results pages (SERPs). The primary goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and authoritative in the eyes of search engines like Google, Bing, and Yahoo.
- Keyword Research
- On-Page Optimization
- Content Creation
- Technical SEO
- User Experience (UX) Optimization
- Monitoring and Analysis
Maybe you've heard about PPC? PPC stands for Pay Per Click where advertisers pay a fee each time their ad is clicked. It's a way of buying visits to your website rather than earning them organically through methods like SEO. It is a type of Search Engine Marketing (S.E.M.) that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
S.E.M. results are strong as long as you keep the bills paid. When you stop paying the daily/weekly/monthly balance, no more traffic is generated to your website. This is where S.E.O. comes in and where it can help you save money and bring real profits to your business. A strongly suggested article that compares SEO vs Paid Advertising is hereLet's say that you have a gym or a restaurant. People will visit 'google search' typing multiple different keyword combinations. Usually, to any vertical search, the combination can be from 2 up to 20 keywords. If you pay to advertise then for sure you'll be going to come up on the first page of Google for some of the keywords you paid for with a cost of average $9 per click. That actually means that you will pay no matter if you made money, business, transaction or contact with any of the users that clicked on your ad. S.E.O. though are the organic results that bring your business bellow the paid ads. These are the results that everybody cares the most about.
Regardless than in 2016 more than $14.5 Billions were spent in ads, still, the percentage of click on non-paid ads was 7:1. Meaning that the users prefer to click the organic results, then the paid ads. Investing in an SEO plan is the least you can do for your business and your branding.
What is important for Search Engine Optimization:
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Website Platform
It's considered the single important factor in order to have correct ranking and indexing in Google. If your website doesn't fulfill the basic requirements regarding your CMS or it's built in one of those 'free' website builders, then forget about optimization, ranking or results. It just can't happen. The amount of time and money that you will spend in order to fix those errors will be multiplied by time and you'll never end having something serious and compatible. In such scenarios, a complete rebuild of the website is what suggested and comes way cheaper and more affordable than trying to fix something that just can't be fixed. Some of the most common errors that we've find are incomplete or wrong CSS, bad PHP programming that ends up in very slow loading speeds, old javascript code, incompatible formats with all the devices (i.e. flash is not compatible with Apple users including iOS, iPhones etc.), restrictions with devices etc. -
Web Content
You may have the best-looking website in the world, with an excellent introduction, awesome landing page, state of the art graphics but getting no visitors at all. Simply, your content isn't good enough. Web content is the textual, visual, or aural content that is encountered as part of the user experience on websites. It may include—among other things—text, images, sounds, videos, and animations. Web content must be presented in a very specific way, specific layout, and specific format in order to have results on search engines. There are even limitations to how big or small a page title can be, a paragraph can be or an image description or even the filename. All of these combined are building the correct content for a website that can rule google results. -
Website Performance
Website speed or performance refers to the speed in which web pages are downloaded and displayed on the user's web browser. Web performance optimization (WPO), or website optimization is the field of knowledge about increasing web performance. WPO is a major part of SEO. Faster website download speeds have been shown to increase visitor retention and loyalty and user satisfaction, especially for users with slow internet connections and those on mobile devices. Web performance also leads to fewer data traveling across the web, which in turn lowers a website's power consumption and environmental impact. Some aspects which can affect the speed of page load include browser/server cache, image optimization, and encryption (for example SSL), which can affect the time it takes for pages to render.
The performance of the web page can be improved through techniques such as multi-layered cache, lightweight design of presentation layer components and asynchronous communication with server-side components. At The Web Empire, we take in great consideration the website performance and is the main reason that we have our own - on site - datacenter.
Search Engine Optimization Examples & Case Studies
Real client example 1:
On the graph below you see the results that we brought to one of our clients in 4 months. We started working with them on August 1st, 2016, having only 455 keywords ranked in Google and less than 3 in the home page. After 4 months we managed to have around 1,600 keywords with more than 10 on the home page of Google and increase their organic traffic by more than 50%.
Real client example 2:
On this example, you can see the increase in a 6 month period compared to same period one year before. This client had an increase of 588% in less than 5 months from the day we started the optimization.
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Basic SEO
from $185/mo
Covers websites up to 10 pages
Local optimization
Home page branded SEOContract: 6 months
minimum required.Guarantee Results
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Medium Websites
from $750/mo
Large websites or high competitive
City or State wide
Complete website optimization
Up to 10 keywordsContract: 6 months
minimum required.High ROI
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Enterprise SEO
from $5,500/mo
Large and complex websites
National or International
Complete website optimization
multiple keywords
custom in depth reportsContract: 9 months
minimum required.Customizable Plan
Basic SEO
from $185/mo
Covers websites up to 10 pages
Local optimization
Home page branded SEO
Contract: 6 months
minimum required.
Guarantee Results
Medium Websites
from $750/mo
Large websites or high competitive
City or State wide
Complete website optimization
Up to 10 keywords
Contract: 6 months
minimum required.
High ROI
Enterprise SEO
from $5,500/mo
Large and complex websites
National or International
Complete website optimization
multiple keywords
custom in depth reports
Contract: 9 months
minimum required.
Customizable Plan
As a team of SEO and Search Marketing experts, we focus on where the future of search will be:
Search Engine Optimization has changed. Consider that six years ago anyone could put up a doorway page and drive rankings. Then, a few years later, best practice shifted to a combination composed largely of Metadata, and solid content with links. Today, even though great content, precise Metadata and the right links matter, they do not rival the importance of what we uniquely call Thematic Optimize and Information Optimize. Why? Because Google maintains its dominance into the future by providing a rainbow of relevant, but sufficiently diversified selections for each key phrase searched. This means the more varied, credible and relevant choices Google provides the searcher, the better and more meaningful the experience.
And not only Google, the same goes for the rest of the search engines, like Bing, Yahoo, etc. Therefore, the every day "search" and results of a web engine, are much more complicated than the past. If you want to succeed, you have to provide precise information to Google and all search engines.
What remains clear is that the future of white hat S.E.O. has truly become far more sophisticated. This means the process of anyone performing search engine optimization and driving results has become infinitely more difficult. Today, strategic depth, solid computer programming skills, and a deep understanding of conversion science are the coin of the realm for a top S.E.O. expert team. Because, after all, Google continues to invest and innovate, taking their technology to a higher level, and therefore, so must your search engine marketing company. And we do.
Search Engine Optimization employs the smartest, most sought after thought leaders and human capital in the industry -- to ensure your company delivers its best – no matter if you are a small, medium or Fortune 500 Company.
Our powerful technological methodologies will help you sell far more of your products and services with maximum revenue and rapid ROI. This gives you the realistic ability to drive top keyword positioning and the utmost possible online revenue for your company, resulting in a feeling of power, control, and excitement over your search engine marketing ROI results.
We use our ethics, and powerful drive in doing whatever it takes to help you win. And we tell it like it is -- our open book approach is based on honesty, integrity and a straightforward expertise that drives the best possible new potential clients to your website.
