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The Web Empire Blog

We started this blog to give the opportunity to small business owners to learn how to have a successful web-presence. Month by month our team will publish new subjects, with simple words and phrases to make you familiar with our work, and our vision.

Kelly is experienced in both web design and social media marketing.

Importance of Hashtags and Social Media Strategy

hashtagsmallThere are many ways to improve your social media strategy. One common and simple at the same time is the correct usage of hashtags. Hashtags nowadays are used everywhere, even on the tv news. More than 80% of the internet users are familiar with their existence.

Correct use of hashtags means that you build by time your brand loyalty and the awareness on your client base. Etiquttes are different for each social network and this is something that adds on multiple other factor for a succesfull usage. So, what are the best ways to use them?

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Important rules for web typography

typographyThe basic rules of Typography is a resubmit from an article of Webdesigner Depot. This article came to my attention few years ago and since then I'm constantly trying to follow all of them. 

When someone visits a website you’ve designed, the odds are that they don’t care much about the colors, images or sounds, they’re immediately looking at the text. No matter how many bells and whistles you’ve built into a website, everyone relies on text to accomplish whatever they’re visiting the site to do. That alone should make typography, the art of arranging type, a priority for any web designer.

In this article we take a look at 10 easy rules to keep in mind when designing your next web project.

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Should a website look like 1999 design?

Many "designers" are still making money out of nothing. Day by day i found new launched websites, that looks like 10+ years old. Only when i check for the domain name or the copyright info i find that "Hell, this is a new website omg!".
 
Why is this happening? Are people and specific business owners have no idea how a website should look like? Never heard of user experience? And if the answer is yes why they proceed with something they don't know or get it?
 
The truth is a combination of reasons:
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