The Web Empire Blog

We started this blog to give the opportunity to small business owners to learn how to have a successful web-presence. Month by month our team will publish new subjects, with simple words and phrases to make you familiar with our work, and our vision.

Subcategories from this category:

Web Sites, Webdesign
John Varsamis

The Web Empire Receives 2022 Best Web Developers in Yonkers NY Award

Best Web Developers Award 2022

New York May 5th, 2022 -

 

The Web Empire has been selected for the 2022 Best Developers in Yonkers Award in the Web Development and Web Design category by the Expertise.com program.

Each year, the Expertise.com program identifies all the potential providers in a community. They use public databases and customer referrals to collect an exhaustive list of local businesses, checking their availability and service areas. They look for Accreditations, Awards, and Licenses and they validate each business' qualifications. They know which professions require a license or certification to operate in the area, and they find providers who have gone above and beyond to educate themselves in their area of expertise. In addition, they analyze review data from public records and information to determine each provider’s reputation. Every provider is analyzed based on the number of professional databases reviewing them, their average review score, and the volatility of their ratings.

Expertise.com identifies the experience of each participant too. After their screening processes, they select their finalists based on a provider’s primary area of expertise, the variety of services they offer, and their years of experience. Finally, in order to check each business's professionalism, they do mystery shopping! Their shoppers call each company, identifying themselves as potential customers, to gauge knowledgeability, friendliness, and professionalism.

expertise best web developer award 2022

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John Varsamis

Adwords vs SEO - Pros and Cons

adwords vs seo

When it comes to Search Engine Marketing (SEM), one of the most common issues we face as professionals is to choose what's best for our client. Adwords or Search Engine Optimization (SEO)? Here is a complete - in depth – analysis that explains the benefits and disadvantages of each tool. We provide real-life examples with cost comparisons and teach everyone when these two can be used together or separately, depending on your business and marketing goal.

What is AdWords

AdWords is part of Google AdSense. The advertising platform that serves millions of businesses across the globe, for more than 15 years, and brought Google (Alphabet INC) to today's market position. Google is one of the top 10 most powerful and wealthy companies in the world, with profits getting close to 1 trillion dollars. Guess where this money is coming from? Well, the main revenue source is Google Ads, or Google Adwords. Whenever you type something on Google in search of a restaurant or a doctor nearby, the ads that appear on the top 3-4 results and on the bottom and at the side, and, and, and...pfff all these are paid ads. A business paid from $1/click up to $150/click in order to appear in that position and gain from your click. Regardless though if you are going to do business with them or not, Google gets their precious money. Sounds bad? Well, it isn’t and let's see why:

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Nikita

How to setup an Instagram Account for Business

b2ap3 thumbnail instagram postWhen you deal with a strong social media campaign visuals (pictures) are the #1 priority and Instagram is a big proof of that. As of of May 2019, 1.5 billion monthly visitors are using Instagram to view and share photos, with 500 million using it in a daily basis. 71% of Instagram users around the globe are under the age of 35.All online audiences - especially the ones below 35 - are used ads and content poping up from everywhere. A busy instagram feed starts to look like an endless blur and have the opposite results of what you should expect.

Choose carefully the images and the accompanying text that goes along. Visitors and potenial customers have to be intrigued in order to dig further. According to the latest 2019 statistics. 65 percent of users take some kind of action after liking a post on Instagram, such as visiting a website, shopping or at the minimum searching online results.

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John Varsamis

10 Most Important Steps for a Website to succeed 2nd part

SuccessHow to succeed in today's web industry

In my last blog article I described and analyzed the 5 most important factors that someone should consider if he/she wants to have a succesfull website. These rules are personal opinions through my 20+ years experience in this industry and few of them are changing year by year. It's important to understand that these are generic rules for a multi purpose website and that they don't always fit all types of websites or businesses.

Let's take a look now at the other 5 factors:

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support team

The Importance of Mobile Friendly Websites

The Importance of Mobile Friendly WebsitesHow important are mobile friendly websites? In today’s market, crucial. The amount of visitors using mobile devices to view websites or search the internet is constantly increasing. According to emarketer in 2016 “… nearly one in 10 US internet users (11.7%) will go online exclusively through a mobile device,” and that number is expected to rise.

This means that if you want your business to be viewed, especially in service industries such as restaurants and hair salons, then you need to have a mobile friendly website or risk losing customers.

On April 21st 2015 Google changed the way their search engine ranks websites.

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John Varsamis

10 Most Important Steps for a Website to succeed (Part 1)

How to succeed in today's web industry

There are probably hundreds or thousands of important steps, and factors that someone should consider if he/she wants their website to be succesful. Succesful means incoming traffic and results. Period.

Through my experience i have came up with some final conclusions as to the most important factors for almost any kind of business or cause:

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© The Web Empire LLC

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support team

Create a Successful AdWords Campaign - Tips

AdWords CampaignA website landing page is the first page that a user lands on when they visit your website. Statistics are saying that you have less than 5 seconds to grab their attention.

A campaign landing page though is a separate page that is trying to make the visitor take action, such as subscribe to a newsletter, purchase a product, sign up for an event or register to get more info from a business.

Businessess spend thousands of dollars a week on Google AdWords, trying to increase traffic and of course revenue. 

The problem occurs when an ad promotes an offer, but clicking on that ad takes a visitor to a website homepage that makes no mention of the offer. This is a lost opportunity to sustain the initial attention and interest of the user. 

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John Varsamis

Website Design and Development for start-ups. Keys and Steps to success.

startup-bookI have been involved with the development and consulting of several startups over the last 15 years. Some of them failed, others managed to stay afloat over time. At one point I even had under my command the biggest Portal in Greece, and few of the most traffic generating websites in the gaming industry worldwide.

While that’s not totally relevant I just wanted to back up my claims with some real achievements and experience. Either way, we got the introduction to this article underway – we will try to figure out the good and the bad startup ideas.What this article will not be is another list of things you need to have to create your own startup. You probably can get tons of those from uncle Google, so let’s not be repetitive and try to dig deeper.

This article is going to be more about the factors you need to take into consideration. Launching a startup is actually not that hard, the tricky part is not letting it die.So let’s begin with a clear -and at the same time hard- question:

Why might you fail?

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support team

Better Website is Better Business for you

Many clients are coming to our company, dissatisfied with their website’s results or under a bad user review. They know their websites can be doing better, but they’re just not sure how.

With more than 18 years of launching and re-launching websites, we have developed many affordable and proven ways to enhance and increase the performance of the sites we work on.

But first, let us define what we mean a better website.

When doing business online, better website - except the results - means:

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support team

How you should know your e-commerce website is well made

These days, anyone with a computer and an Internet connection can build a website. The question is, what kind of website will you get? Will your new website function well and be able to expand as your company grows? Your website is often the first impression that clients have of your business, so you need a professional web design company —not some guy who pirated a copy of Dreamweaver with a stack of business cards using a Vista Print template.
There are many things which you need to check before signing a contract and handing over a deposit—especially if you are building an eCommerce site. Below are some of the key points to check before deciding which design company to use.
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evan Varsamis

How to Develop an iOS app for your Website

startApple is one of the most successful corporations of this century. They have been pioneers in the industry, always showing the way for the competition to follow. They have been responsible for revolutionary products like the macbook, iPhone, iPod and the iPad.

More and more consumers are now picking apple products over those of the competition. This has as much to do with superior technology as the ңoolҠfactor that has come to be associated with Apple devices over the years. The tablet market was a creation of Apple and understandably so, they hold most of the market in that segment. In 2012, 63.5% of the devices sold so far in this category were iOS devices. The real war is being fought over in the smart phone market. Even there, Apple holds 32% of the market. That's a very significant number. All in all, 47.04 million iOS devices have been sold so far in Q1, 2012.

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gelly klover

Important rules for web typography

typographyThe basic rules of Typography is a resubmit from an article of Webdesigner Depot. This article came to my attention few years ago and since then I'm constantly trying to follow all of them. 

When someone visits a website you’ve designed, the odds are that they don’t care much about the colors, images or sounds, they’re immediately looking at the text. No matter how many bells and whistles you’ve built into a website, everyone relies on text to accomplish whatever they’re visiting the site to do. That alone should make typography, the art of arranging type, a priority for any web designer.

In this article we take a look at 10 easy rules to keep in mind when designing your next web project.

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John Varsamis

Create a Dynamic website, without the cost for a Content Management System

cmsA very important cost for any serious business website development, is the cost of the licences for the Content Management System. That cost varries from $2,000 up to $100,000 and this is a really considerable amount to start with your expenses. On the other hand there are hundreds of solutions out there, that TWE strongly supports, with similar results and management possibilities, SEO engines, ecommerce, blogging, etc and the most importan with zero CMS cost at all. Let's see what are the options.

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gelly klover

Should a website look like 1999 design?

Many "designers" are still making money out of nothing. Day by day i found new launched websites, that looks like 10+ years old. Only when i check for the domain name or the copyright info i find that "Hell, this is a new website omg!".
 
Why is this happening? Are people and specific business owners have no idea how a website should look like? Never heard of user experience? And if the answer is yes why they proceed with something they don't know or get it?
 
The truth is a combination of reasons:
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John Varsamis

A website is for humans

Everyone knows that we live in an age in which survival in business depends on the ability to communicate effectively with proven results through the internet.

Million of companies globally are trying to make this happen for their clients, but very few of them knows the right way. The realization that just having any old or bad looking website isn't enough, is something that thousands of business owners comes with everyday. The quality, the appearance, the applications, the design and development of a website combining with the content and the nature of the business are the keys to success. 
 
A great website is built in two basic truths:
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