When it comes to Search Engine Marketing (SEM), one of the most common issues we face as professionals is to choose what's best for our client. Adwords or Search Engine Optimization (SEO)? Here is a complete - in depth – analysis that explains the benefits and disadvantages of each tool. We provide real-life examples with cost comparisons and teach everyone when these two can be used together or separately, depending on your business and marketing goal.
What is AdWords
AdWords is part of Google AdSense. The advertising platform that serves millions of businesses across the globe, for more than 15 years, and brought Google (Alphabet INC) to today's market position. Google is one of the top 10 most powerful and wealthy companies in the world, with profits getting close to 1 trillion dollars. Guess where this money is coming from? Well, the main revenue source is Google Ads, or Google Adwords. Whenever you type something on Google in search of a restaurant or a doctor nearby, the ads that appear on the top 3-4 results and on the bottom and at the side, and, and, and...pfff all these are paid ads. A business paid from $1/click up to $150/click in order to appear in that position and gain from your click. Regardless though if you are going to do business with them or not, Google gets their precious money. Sounds bad? Well, it isn’t and let's see why: