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The Web Empire Blog

We started this blog to give the opportunity to small business owners to learn how to have a successful web-presence. Month by month our team will publish new subjects, with simple words and phrases to make you familiar with our work, and our vision.

John Varsamis is a senior developer and web strategy consultant with decades of experience.

The Power of AI in Website Design: Unlocking Benefits

In today's digital age, websites serve as virtual storefronts for businesses. With the rapid advancements in technology, Artificial Intelligence (AI) has emerged as a game-changer for website designers and owners alike. This article aims to shed light on the significance of AI technology for website designers and the tangible benefits that website owners can enjoy by partnering with a company that utilizes AI.

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We Received the 2022 Best Web Developers in Yonkers Award

The Web Empire has been selected for the 2022 Best Developers in Yonkers Award in the Web Development and Web Design category by the Expertise.com program. Each year, the Expertise.com program identifies all the potential providers in a community.

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Adwords vs SEO - Pros and Cons

When it comes to Search Engine Marketing (SEM), one of the most common issues we face as professionals is choosing what's best for our clients. Adwords or Search Engine Optimization (SEO)? Here is a complete - in-depth – analysis that explains the benefits and disadvantages of each tool.

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Sandy's Aftermath - a different reason to grieve for.

smallbombSeven months ago a huge hurricane with the code-name Sandy, hit the North East US. Major states, including New York & New Jersey, were heavily impacted for many weeks afterwards. People lost their lives, their homes and businesses and until today thousands are still struggling to get back on their feet. What I will say through my article is the view of a tech-guy on the problems we faced on infrastructure, predictions, security and disaster recovery and common mistakes that even big businesses with branded supportcouldn't avoid.

Prepare for the worst - Hope for the best.

When it comes to prediction and preparedness for a natural catastrophe or a simple data-failure accident, the least you can expect from your I.T. guy is to protect your business’s and clients’ data. Nowadays there are hundreds of different roads that a sophisticated I.T. manager can follow. At the end of the day what counts is how many hours the business was down, and what data was lost or incapable of restoration.

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10 Most Important Steps for a Website to succeed 2nd part

SuccessHow to succeed in today's web industry

In my last blog article I described and analyzed the 5 most important factors that someone should consider if he/she wants to have a succesfull website. These rules are personal opinions through my 20+ years experience in this industry and few of them are changing year by year. It's important to understand that these are generic rules for a multi purpose website and that they don't always fit all types of websites or businesses.

Let's take a look now at the other 5 factors:

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© The Web Empire LLC

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10 Most Important Steps for a Website to succeed (Part 1)

How to succeed in today's web industry

There are probably hundreds or thousands of important steps, and factors that someone should consider if he/she wants their website to be succesful. Succesful means incoming traffic and results. Period.

Through my experience i have came up with some final conclusions as to the most important factors for almost any kind of business or cause:

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© The Web Empire LLC

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Create a Dynamic website, without the cost for a Content Management System

cmsA very important cost for any serious business website development, is the cost of the licences for the Content Management System. That cost varries from $2,000 up to $100,000 and this is a really considerable amount to start with your expenses. On the other hand there are hundreds of solutions out there, that TWE strongly supports, with similar results and management possibilities, SEO engines, ecommerce, blogging, etc and the most importan with zero CMS cost at all. Let's see what are the options.

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Website Design for start-ups. Keys to Success.

startup-bookI have been involved with the development and consulting of several startups over the last 15 years. Some of them failed, others managed to stay afloat over time. At one point I even had under my command the biggest Portal in Greece, and few of the most traffic generating websites in the gaming industry worldwide.

While that’s not totally relevant I just wanted to back up my claims with some real achievements and experience. Either way, we got the introduction to this article underway – we will try to figure out the good and the bad startup ideas.What this article will not be is another list of things you need to have to create your own startup. You probably can get tons of those from uncle Google, so let’s not be repetitive and try to dig deeper.

This article is going to be more about the factors you need to take into consideration. Launching a startup is actually not that hard, the tricky part is not letting it die.So let’s begin with a clear -and at the same time hard- question:

Why might you fail?

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A website is for humans

Everyone knows that we live in an age in which survival in business depends on the ability to communicate effectively with proven results through the internet.

Million of companies globally are trying to make this happen for their clients, but very few of them knows the right way. The realization that just having any old or bad looking website isn't enough, is something that thousands of business owners comes with everyday. The quality, the appearance, the applications, the design and development of a website combining with the content and the nature of the business are the keys to success. 
 
A great website is built in two basic truths:
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