Many business owners across New York, New Jersey, and Florida assume that cookie policies and cookie banners are strictly a “European GDPR thing.” The U.S. does not have a single federal law that mandates opt-in cookie consent the way the European Union does—and that leads to a dangerous conclusion: “If it’s not enforced, we don’t need it.”
In reality, cookies and tracking technologies are already regulated in the U.S. through a combination of state privacy laws, federal enforcement standards, consumer-protection doctrines, and litigation trends. Even when a regulation doesn’t explicitly say “you must have a cookie banner,” failing to disclose and manage tracking can increase legal and business risk.
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A website landing page is the first page that a user lands on when they visit your website. Statistics are saying that you have