Social Media is Evolving Fast – Here’s What’s New on Your Favorite Apps!

Social Media Updates Summer 2025

If you’ve noticed your social media feeds looking a little different lately, you’re not alone. Platforms like YouTube, TikTok, Instagram, and even LinkedIn are rolling out exciting new features and updates to keep up with user demands, improve engagement, and, of course, keep things fun.

Let’s take a quick tour of the biggest social media updates happening right now. Whether you're a content creator, a marketer, or just someone who loves to stay in the loop, here's what you should know:

YouTube: AI, Livestreaming & More

YouTube is on a serious innovation streak. The platform is:

• Testing expanded AI discovery, helping users find content that’s even more tailored to their interests.

• Broadening access to its in-stream chatbot, making it easier to interact with videos and get instant answers or context.

• Raising the age limit for livestreaming, aiming to create safer streaming spaces for its younger audience.

• Rolling out advanced features like auto-dubbing and beat-matching, making content creation easier and more dynamic than ever before.

If you’re a creator, these tools could save you time and help your videos reach a broader audience.

Threads: Fine-Tuning the Feed

Meta’s Threads is still finding its voice, but they’ve recently updated access to custom feeds, giving users more control over what they see. That means a more curated experience with posts and conversations that actually matter to you.

Facebook: Fixes & Fresh Focus on Gen Z

While Facebook is often seen as the social media giant for older generations, it’s making moves to reconnect with younger users:

• Fixing issues: The platform addressed a bug causing erroneous group suspensions—a welcome relief for many community managers!

• Launching youth-friendly initiatives to make the app more relevant to younger audiences. Expect to see more youthful, energetic content coming your way.

TikTok: Gamified Livestreams & Viral Trends

TikTok isn’t slowing down anytime soon. It’s focusing on turning livestreams into interactive experiences with:

• Fan Clubs: A new way for superfans to connect and engage with creators.

• "Countdown Bidding": Think auctions, but TikTok-style.

• Summer Camp Activities: Creative programming to keep younger users entertained and active over the break.

And of course, the app is still the king of viral trends—from dance challenges to quirky games and creative photo carousels, the For You Page is bursting with activity.

LinkedIn: Getting Visual and Smarter

LinkedIn isn’t just about resumes anymore:

• You can now add video covers to articles and newsletters, bringing a more engaging touch to professional content.

• AI tools for recruiters are becoming increasingly sophisticated, enabling companies to find the right talent faster and more efficiently.

Professional branding is getting a serious glow-up here.

Instagram: More Colors, More Control

Instagram is always about aesthetics, and they’re doubling down with:

• Colorful background options for Notes, now enhanced with emojis, making your quick updates more expressive.

• Keyframe editing for videos gives creators precise control over their reels and stories. It’s perfect for those who want to fine-tune their content like a pro.

WhatsApp: AI Meets Messaging

WhatsApp has stepped up its game with AI-powered message summaries. Whether you missed a group chat or just want to get to the point, this feature helps you catch up quickly without scrolling for days.

X (formerly Twitter): Sports, Hashtag Changes & More

X is still going through changes post-rebrand:

• Hashtags are now banned in promoted posts, likely to reduce clickbait and clutter in ads.

• A new NFL program is in the works, aimed at increasing sports engagement on the platform.

• And the good news? User activity is reportedly up, so more people are tweeting, replying, and engaging.

Wrapping It Up

Social media is changing faster than ever, with platforms racing to offer smarter tools, better content creation features, and deeper user engagement. Whether you're an everyday user, a brand, or a content creator, these updates give you more ways to connect, create, and express yourself.

Stay curious, experiment with the new features, and have fun exploring the future of social media—it's being built right before our eyes!

And don't forget, if you need any help managing your professional account, we are here!