A website landing page is the first page that a user lands on when they visit your website. Statistics are saying that you have less than 5 seconds to grab their attention.

A campaign landing page though is a separate page that is trying to make the visitor take action, such as subscribe to a newsletter, purchase a product, sign up for an event or register to get more info from a business.

Businessess spend thousands of dollars a week on Google AdWords, trying to increase traffic and of course revenue. 

The problem occurs when an ad promotes an offer, but clicking on that ad takes a visitor to a website homepage that makes no mention of the offer. This is a lost opportunity to sustain the initial attention and interest of the user. 

There are many ways to improve your social media strategy. One common and simple at the same time is the correct usage of hashtags. Hashtags nowadays are used everywhere, even on the tv news. More than 80% of the internet users are familiar with their existence.

Correct use of hashtags means that you build by time your brand loyalty and the awareness on your client base. Etiquttes are different for each social network and this is something that adds on multiple other factor for a succesfull usage. So, what are the best ways to use them?

Seven months ago a huge hurricane with the code-name Sandy, hit the North East US. Major states, including New York & New Jersey, were heavily impacted for many weeks afterwards. People lost their lives, their homes and businesses and until today thousands are still struggling to get back on their feet. What I will say through my article is the view of a tech-guy on the problems we faced on infrastructure, predictions, security and disaster recovery and common mistakes that even big businesses with branded supportcouldn't avoid.

Prepare for the worst - Hope for the best.

When it comes to prediction and preparedness for a natural catastrophe or a simple data-failure accident, the least you can expect from your I.T. guy is to protect your business’s and clients’ data. Nowadays there are hundreds of different roads that a sophisticated I.T. manager can follow. At the end of the day what counts is how many hours the business was down, and what data was lost or incapable of restoration.

How to succeed in today's web industry

In my last blog article I described and analyzed the 5 most important factors that someone should consider if he/she wants to have a succesfull website. These rules are personal opinions through my 20+ years experience in this industry and few of them are changing year by year. It's important to understand that these are generic rules for a multi purpose website and that they don't always fit all types of websites or businesses.

Let's take a look now at the other 5 factors:

Apple is one of the most successful corporations of this century. They have been pioneers in the industry, always showing the way for the competition to follow. They have been responsible for revolutionary products like the macbook, iPhone, iPod and the iPad.

More and more consumers are now picking apple products over those of the competition. This has as much to do with superior technology as the ңoolҠfactor that has come to be associated with Apple devices over the years. The tablet market was a creation of Apple and understandably so, they hold most of the market in that segment. In 2012, 63.5% of the devices sold so far in this category were iOS devices. The real war is being fought over in the smart phone market. Even there, Apple holds 32% of the market. That's a very significant number. All in all, 47.04 million iOS devices have been sold so far in Q1, 2012.